Woodworking Manufacturing Month 2021: Our Industry’s Time to Shine

Atlanta, GA—Woodworking Manufacturing Month (WWMM) puts the wood industry in the national spotlight and on the global stage in a first-ever celebration of woodworking technology and design innovation and ingenuity.

Launching October 2021, Woodworking Manufacturing Month is all about drawing attention to your company’s products, services and innovations and promoting the vitality of our industry—supporting recruitment, and investment. WWMM is created by WMIA and WMMA, and produced by IWF. Your business can have a place on the WWMM stage and in the industry spotlight. Here’s how:

How can I participate?

Participation in WWMM is simple and easy. Not only will your company be part of a national advertising and promotional campaign—you’ll also receive ready-to-use marketing tools to develop your own local promotions. To see more, go here. ►

Why should I participate?

WWMM champions our industry and your company’s role in helping it grow. When you participate, IWF will feature you on our website, in emails and on our social media channels, promoting you as a leader in innovation and giving you a national audience. As a participant, you will receive:

• Exposure on IWF’s website, in dedicated emails and social media channels—including direct links to your website.
• Ready-to-use marketing tools.

For all features and benefits, go here.

What’s in my WWMM Marketing Toolkit?

Logos, email templates, digital banner ads, promotional ideas and more—just about everything you need to run your own programs and be part of the large IWF-produced national campaign. To see the full toolkit, go here. ►

What will it cost me and where do I sign up?

Participation in WWMM is open to any woodworking company under a modest two-tiered pricing plan. For full details, go here.

All About WWMM

Under the banner Woodworking Manufacturing: Innovation Starts Here, Woodworking Manufacturing Month will celebrate woodworking industry vitality on two parallel tracks: A national awareness and outreach campaign operating in tandem with local grassroots programming initiated by participating manufacturers.

Local efforts will involve businesses across the U.S. in a collective demonstration of woodworking as a source of innovation in production technology and materials development, and as a center for applying those advances to the development and production of innovative products used across a host of market segments, including building and construction, industrial infrastructure, consumer goods, and many other markets. Local participants will benefit from a full turn-key marketing and branding resource toolkit providing ready-to-deploy digital vehicles, program logos and graphics, a digital directory/resource guide and other essential material. Equipped with these tools, participating businesses can choose to stage self-directed local events and promotions such as open houses, factory site visits and product innovation discovery days.

Beyond elevating industry visibility and championing the role of innovation as a growth engine, Woodworking Manufacturing Month aims to position the woodworking industry as a career destination. The industry embraces hundreds of woodworking suppliers, including developers of design systems, manufacturers of equipment and related technology, suppliers of lumber, panel, hardware, fasteners, coatings, and adhesives.

About IWF
In continuous operation for more than a half century, IWF is one of the world’s top events serving the custom and general woodworking industries with extensive penetration in specialty sectors, including: architectural woodwork; cabinetry; flooring; furniture manufacturing; engineered products; doors and windows; machinery, tools and metals; plastics; and more.

IWF attendees come to experience all that’s new and next in manufacturing technology, innovation, product design, learning, networking and emerging sectors in North America’s largest woodworking event. For the global woodworking community—from small shops to major manufacturers—IWF is where the woodworking business does business. www.iwfatlanta.com

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