Toolkit for Woodworking Manufacturing Month 2024

Woodworking Manufacturing Month celebrates the innovative power of the woodworking industry: Our technology powers the future. Below, you’ll find everything you need to participate. Thank you for supporting WWMM 2024!

Get Started – Participation Set-up

Woodworking Manufacturing Month provides many opportunities, tools, and resources to help promote your business as a wood products industry innovator. Use the following Participation Set-up steps as a guide to ensure success in your participation in Woodworking Manufacturing Month 2024:

IMPORTANT: Email the following assets to exhibitorservices@iwfatlanta.com by SEPTEMBER 20. We will use the assets to promote you on the IWF home page and in an email. Contact us with any questions.
– An image representing your promotion or company: 1200×800 @ 72 dpi; jpg or png; avoid putting text on image
– Logo: .eps / vector file; to display on white background
– Brief description of the promotion, event, or your company: 30 words max
– Headline for your description: 5 words max
– URL to link to
Select the participation level that best suits your needs. Details are listed below in the Get Organized section.
Use the WWMM Toolkit to see the tools and resources made available by IWF to help promote your business.
Prepare an area on your website where you will share the details of your promotion and your participation in WWMM.

Get Organized

To help you get started, we have organized the program into three suggested levels of participation. You have committed to WWMM – now just decide which participation level is right for you and start promoting. Find the resources listed in each level in the WWMM Toolkit below.

WWMM Basic
- Perfect for participants with limited marketing + promotion team resources.
- Uses ready-to-go Toolkit material only.
- No original programming is required.
WWMM Basic level includes the following assets highlighted in blue, all provided by IWF to assist you in promoting your participation in WWMM 2024.
- Proud Participant web banner: Place on your landing page.
- Proud Participant email banner: Include in your email campaigns.
- Proud Participant email signature graphic: Add to all staff email signatures.
- WWMM logo: This is your mark of participation. Add to all digital invoicing.
- Social media graphics: Post on your social media channels.
WWMM Accelerated
- The right choice for participants with larger marketing program resources and team strengths.
- Uses ready-to-go Toolkit material plus original self-directed content.
- WWMM-focused original email stream expands reach.
WWMM Accelerated level includes the following assets. Those highlighted in blue are provided by IWF to assist you in promoting your participation in WWMM 2024.
- Proud Participant web banner: Place on your landing page.
- Proud Participant email banner: Include in your email campaigns.
- Proud Participant email signature graphic: Add to all staff email signatures.
- WWMM logo: This is your mark of participation. Add to all digital invoicing.
- Social media graphics: Post on your social media channels.
- Announcement email: Create and send an email to your customers letting them know about your WWMM participation.
WWMM Advanced
- Multi-layer programming for participants with comprehensive marketing communications resources.
- Uses ready-to-go Toolkit material plus original self-directed content plus higher-level digital tools.
- WWMM-focused promotion and digital programming greatly expands reach.
WWMM Advanced level includes the following assets. Those highlighted in blue are provided by IWF to assist you in promoting your participation in WWMM 2024.
- Proud Participant web banner: Place on your landing page.
- Proud Participant email banner: Include in your email campaigns.
- Proud Participant email signature graphic: Add to all staff email signatures.
- WWMM logo: This is your mark of participation. Add to all digital invoicing.
- Social media graphics: Post on your social media channels.
- Announcement email: Create and send an email to your customers letting them know about your WWMM participation.
- Product promotion: Offer a “Show Special”-style promotion of a product or service during WWMM.
- Email series: create and send a series of emails spotlighting your WWMM product promotion.

Get the WWMM Toolkit

The WWMM Toolkit consists of tools and resources to assist you in promoting your participation in the event, including digital assets, content, and suggested Participation Ideas, all of which can be found below.

Participation Ideas
You can highlight your company’s latest innovations in any way that makes sense for your business. Here are just a few possible ways to participate:
- Run a special promotion around a new product or service.
- Invite customers or prospects on a factory tour, in-person or virtual.
- Invite students from a local technical college or high school to visit your facility, promoting careers in manufacturing.
- Post a series of short videos on social media with people from your business sharing how they innovate in their daily work.
- Video a demonstration of one of your latest products and post it on your website and social channels.
- Send customers and prospects a series of e-blasts about innovations from your company that will make their jobs easier.
- Don’t forget to include #WoodworkingManufacturingMonth on all your social media activities.
However you choose to participate, you’ll be part of the larger national advertising and promotional campaign produced by IWF to shine a spotlight on woodworking industry innovation.
Logos

Use these logos in emails, on your website, in ads or on social media to support your promotion or event and identify yourself as a participant. Do not alter the appearance of the logos by changing the colors, text or shape.

DOWNLOAD LOGOS
Tagline

The tagline for Woodworking Manufacturing Month 2024 is Our technology powers the future. You can use this tagline to help guide your ideas for participation, as a headline in copy, and even for calls to action, e.g., “This October, see how [company name] is powering the future” or “Power your future with [product name].”
Banners for Website and Email

The banners linked below can be used in your emails and on your website to help draw people to the area of your site where you are sharing information about your promotion or event.

DOWNLOAD BANNERS
Email Signature Graphic

Add your WWMM participation to your email signature. Just copy the content linked below, straight from the browser window, and paste it into your email signature.

COPY THIS GRAPHIC FOR YOUR SIGNATURE
Social Media Graphics

Use these graphics for social media posts that promote your participation in Woodworking Manufacturing Month. Don’t forget to tag your posts with #WoodworkingManufacturingMonth!

DOWNLOAD SOCIAL MEDIA GRAPHICS

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