Self-Promotion Toolkit Released for IWF Woodworking Manufacturing Month

Atlanta, GA—The Marketing Toolkit has been released for the IWF Woodworking Manufacturing Month. The first-ever celebration of woodworking technology and innovation launches in October 2021.

Woodworking Manufacturing Month—or WWMM—is created by WMIA and WMMA, and produced by IWF to draw attention to your company’s products, services and innovations, and to promote the vitality of our industry—supporting recruitment, and investment.

IWF has made participation in WWMM simple and easy. Participating companies will be part of a national advertising and promotional campaign. The includes exposure on IWF’s website, in dedicated emails and social media channels—including direct links to your website.

Your WWMM Marketing Toolkit includes logos, email templates, digital banner ads, promotional ideas and more—just about everything you need to run your own programs and be part of the large IWF-produced national campaign. These ready-to-use marketing tools allow you to develop your own local promotions that leverage the momentum developed by the national campaign. To see the full toolkit, go here.

All About WWMM

Under the banner Woodworking Manufacturing: Experience Innovation, Woodworking Manufacturing Month will celebrate woodworking industry vitality on two parallel tracks: A national awareness and outreach campaign operating in tandem with local grassroots programming initiated by participating manufacturers.

Local efforts will involve businesses across the U.S. in a collective demonstration of woodworking as a source of innovation in production technology and materials development, and as a center for applying those advances to the development and production of innovative products used across a host of market segments, including building and construction, industrial infrastructure, consumer goods, and many other markets. Local participants will benefit from a full turn-key marketing and branding resource toolkit providing ready-to-deploy digital vehicles, program logos and graphics, a digital directory/resource guide and other essential material. Equipped with these tools, participating businesses can choose to stage self-directed local events and promotions such as open houses, factory site visits and product innovation discovery days.

Beyond elevating industry visibility and championing the role of innovation as a growth engine, Woodworking Manufacturing Month aims to position the woodworking industry as a career destination. The industry embraces hundreds of woodworking suppliers, including developers of design systems, manufacturers of equipment and related technology, suppliers of lumber, panel, hardware, fasteners, coatings, and adhesives.

About IWF
In continuous operation for more than a half century, IWF is one of the world’s top events serving the custom and general woodworking industries with extensive penetration in specialty sectors, including: architectural woodwork; cabinetry; flooring; furniture manufacturing; engineered products; doors and windows; machinery, tools and metals; plastics; and more.

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