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Industry & Trends

Titan Home Improvement Chain Adds Midwest Remodeling Business

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April 20, 2021 | Bill Esler

Madison, WI – Mad City Windows, a subsidiary of Titan Home Improvement, has acquired New Windows for America, from owners Jim and Rhonda Steffes. Based in Madison, WI, Mad City offers replacement windows, bathrooms, kitchen cabinets and other home improvement products. Working across Wisconsin, Minnesota, and Iowa, it has completed over 50,000 projects.

Image of a Mad City Kitchen design

Mad City Windows added kitchen remodeling services in 2019 (project above) including cabinet refacing services.

“Our goal since our founding in 1998 has been to make Mad City the number one remodeler in the Midwest, and this transaction is another step toward achieving that goal,” says Nathan Richmond, President of Mad City. “We are excited by the growth we are seeing and look forward to similar acquisition opportunities as we continue to expand.” 

Titan Home Improvement, a tech-enabled direct-to-consumer home improvement services business, counts Mad City among its portfolio of brands. Formed in 2019, Titan has acquired FHIA Remodeling (its predecessor company), Statewide Remodeling, Mad City Windows & Baths and Paradise Home Improvement since the beginning of 2019. 

“This is our first acquisition of 2021, and we anticipate more to follow soon as we continue to scale our business across the country and take advantage of the strong market for home improvement,” says Daniel Gluck, CEO of Titan Home Improvement. The transaction was completed on Friday, March 12. Based in Coral Gables, Fla., Titan Home Improvement services including replacement and remodel windows and doors, roofing, kitchen cabinet refacing, and bathrooms. www.titanhomeimprovement.com

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