Irvine, CA—Home Franchise Concepts rebranded its Tailored Living® featuring PremierGarage® into two home improvement brands and separate franchises—The Tailored Closet™ and PremierGarage®. The two offerings had been marketed as a single franchise.
The intention behind the brand separation is to provide a focused approach to each brand’s product line and create a more powerful customer experience, according to Heather Nykolaychuk, Brand President of Organized Spaces, LLC, the unit of Home Franchise Concepts that operates the two franchises. HFC is part of JM Family Holdings & Services, a subsidiary of JM Family Enterprises, Inc., a privately held company with $18 billion in revenue and more than 5,000 associates.
“With the separation of Tailored Living featuring PremierGarage into The Tailored Closet and PremierGarage brands, we are able to strengthen our focus on both the garage and the home as separate but critically important areas of every home,” Nykolaychuk says. “Our two brands have highly-specialized expert teams that create beautifully designed spaces.”
The two franchises will offer unique product lines and services. The Tailored Closet, founded in 2006, designs custom whole home organizational solutions, including closet systems, pantries, laundry rooms, entryways, home offices, and more. PremierGarage is the expert in premium total garage optimization that increases functionality, flexibility, and design.
“Our PremierGarage experts are leaders in providing customized solutions for the garage all the way from flooring to cabinetry,” says Nykolaychuk.
Home Franchise Concepts, in business for 30 years, is a North American home services franchise platform with more than 1,600 franchisees across its brands including Budget Blinds, The Tailored Closet, PremierGarage, Concrete Craft, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, and Aussie Pet Mobile.
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