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Industry & Trends

Retail Rebound Spurs Opening of Massive Commercial Interiors Plant

Lewisville, TX —Vira Insight, a millwork firm specializing in retail and commercial environments, has rebranded with new a new logo, to mark the addition of new capabilities and the opening of a 350,000-sq.-ft. headquarters and manufacturing center.

Vira Insight, millwork
In its new logo, Vira Insight says the brackets represent physical spaces it builds, creates, the “V” and the “A” form arrows signifying the forward-moving fluidity and continuous innovation within all areas of VIRA’s expertise.

Vira Insight was formed in the December 2014 merger of Vira Manufacturing, Inc. and Insight Merchandising, LLC. At the time, Vira Manufacturing had been building custom retail interiors for 25 years, specializing in rapid design and fabrication of interior spaces, fixtures, displays, safety products, and anti-theft solutions—launching materials sourcing and design services for office locations that need to retrofit or redesign spaces to prepare businesses to welcome back employees.

CEO Jeff Jones unveiled the expanded capabilities and brand refresh – including a new logo, visual identity and website – as part of a 25th anniversary celebration and grand reopening ceremony at the Vira Insight headquarters in Lewisville, TX. Dun & Bradstreet reports Vira Insight, LLC has 200 total employees across all of its locations and generates $64.37 million in sales.

“We believe a space that is custom-designed for a business, its employees and its customers lead to performance,” says Jeff Jones, CEO at VIRA Insight. Our own office is proof: After returning our employees to a redesigned, safe environment, we have seen more productivity, more sales closings, more deadlines hit on time and greater satisfaction among our customers. Your space truly makes a difference in how your business performs.”

VIRA Insight CEO Jeff Jones

Vira says its business flourished over the past year as the company tapped its global supply chain expertise and expanded its capabilities to help many of the world’s largest retailers reinvent storefronts to adapt to pandemic shopping environments. VIRA also introduced a series of theft deterrent fixture and display products to help retailers combat the record-breaking levels of shoplifting observed in 2020.

VIRA says it has worked with multiple coworking locations to retrofit interiors to include modular privacy walls and individual workrooms. Solutions include:

  • Design and fabrication of privacy areas that are easily inserted or built into existing environments
  • Outfitting large office spaces with desk shields or visors at employee workstations
  • Leveraging VIRA’s global sourcing to procure materials and furniture
  • Rapid prototyping of custom solutions for any built environment

VIRA will launch new products and capabilities for medical and pharmaceutical spaces later this year. Pilot programs featuring modular privacy areas that can be used for health screenings or vaccinations are underway. “Our vision is to expand VIRA’s services to serve more and more of the procurement professional’s needs,” says Jones.

U.S. operations are based in Texas and Michigan, and global sourcing and manufacturing capabilities include an office in China. VIRA can rapidly design, prototype, manufacture and install solutions for any retail or office environment. VIRA Insight designs and manufactures custom solutions for any built environment. Experts in fixtures and displays, VIRA Insight works with many of the most recognizable brands in beauty, cosmetics, health, retail, technology, and wellness.


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