North America’s Largest Woodworking Event | Tuesday–Friday | August 6–9, 2024


Industry & Trends

Over Half of Homeowners Plan to Renovate in Next Five Years

The housing market may still be struggling but existing homeowners have big plans in store for renovations.

A new, just-released study reports that 58 percent of homeowners say they plan to make renovations on their homes within the next five years, providing positive news for the building trade which remains stymied by the slump in new home construction.

“The home renovation and real estate industries experienced rapid growth during the pandemic,” reported Meredith Topalanchik, managing director for G&S Communications, the New York-based marketing communications agency that conducted the survey, adding that “while spending and selling have slowed recently, these results tell us that homeowners are motivated to renovate in the near future.”

According to the findings of the survey, a majority, 54 percent, of those planning to renovate say the big reason is to have the home’s design align with their preferred style. This is true for both Gen Z and millennial homeowners and even more so for baby boomers, 64 percent of whom cited that as their key reason.

The survey found that the top three areas of the home due for renovations are kitchens (32 percent), bathrooms (20 percent), and main living spaces (14 percent). G&S reported that the top product categories homeowners plan to renovate are: countertops, 54 percent; flooring, 48 percent; and cabinetry, 45 percent.


More Industry & Trend News

  • Renovate Rather than Buy: American Homeowners

    May 22, 2024

  • New Energy Star NextGen Program Debuts

    May 22, 2024

  • Saving One Trillion Trees Isn’t as Easy as It Sounds

    May 22, 2024

Register to Attend

Be part of North America’s largest woodworking show and conference.

Register Now

Apply to Exhibit

Grow your business at the premier global woodworking trade show.

Exhibit at IWF 2024

Show Hours & Location

International Woodworking Fair
August 6–9, 2024

8:30 AM–5:00 PM*
8:30 AM–2:00 PM*

*Building A opens 7:30 AM Tue-Fri

Georgia World Congress Center
285 Andrew Young International Blvd
Atlanta, GA 30313

Get Industry News & IWF Updates

Subscribe to IWF Network News.

Subscribe Now

Terms & Privacy Policy

© 2020 International Woodworking Fair, LLC Terms of Use & Privacy Policy

3520 Piedmont Rd NE #350, Atlanta GA 30305 | (404) 693-8333


Have questions about IWF? Check out our new AI chatbot and get info fast!

To get started, set your chat preference. Then click on the chat bar that appears in the lower right corner. Are you an Attendee or an Exhibitor?

Attendee Exhibitor

No Thanks

IWF 2024 Add to Calendar

Sync IWF 2024 with your favorite calendar program.

Notification Message

loading … please wait

Have Questions?

First let’s set your chat preference. Then, just click on the chat bar that appears. Are you an Attendee or an Exhibitor?

Attendee Exhibitor