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Industry & Trends

Kitchen Magic Rolls Out 3D Visualization Design Tool


February 12, 2021 | Bill Esler

Nazareth, PA – Kitchen Magic, the cabinet refacing kitchen and bath remodeling firm, will roll out photorealistic 2D and 3D digital design tools across all its websites next month.The company partnered with digital visualization developer Chameleon Power in the development of the application. 

The design tool provides an accurate visual of the homeowner’s newly designed kitchen or bath customized with Kitchen Magic’s product colors and styles. The company will add this new capability to its websites and in-home kitchen consultation and estimate services. The true-to-life rendering is based on the homeowner’s room layout, chosen materials, colors, and styles.

Kitchen Magics Chameleon 3D Visualizer

“Kitchen Magic is always looking for ways to enhance the quality of our products, our services, and our customer experience,” says Andrea Daube, Digital Marketing manager for Kitchen Magic and its Elements bathroom remodeling business. Visualizers are used by many companies in building, remodeling, construction, and home décor, where visualization is critical to the purchase decision. 

Design staff and their customers will configure and experience their design choices in a life-like digital environment. The customer’s finished results will be customized to their layout, then complemented with Kitchen Magic product styles and colors. 

The application includes an asset management storage library, for an accurate kitchen or bath simulation. Kitchen Magic will incorporate its custom line of door colors and styles, in addition to its full product offering of quartz, granite, laminate and solid surface countertop designs, flooring, hardware and storage accessories.

“This technology provides the ability for the company’s clients to visualize their kitchen or bath remodel far earlier in the design process,” states Dean Alexson, General Sales manager, Kitchen Magic. “The customer will be presented with a precise, customized room design.” 

With nearly 300 employees, Kitchen Magic opened its state-of-the-art manufacturing and headquarters facility in 2010. Based in Nazareth, PA, the family-owned firm serves five Northeast states (CT, MA, NJ, NY, PA, and RI). Kitchen Magic has been recognized by Qualified Remodeler as a top performer in kitchen remodeling nationwide, has won the Angie’s List Super Service Award 11 times winner and the Best of Houzz award 10 times. 


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