September 24, 2021 | Bill Esler
Pittsburgh, PA—PPG’s Glidden Paint business named Guacamole (PPG1121-5) its 2022 Color of the Year. America seems ready to re-embrace the once-reviled Avocado, now refreshed and revisited in this palate-pleasing color.
While the color may seem extreme, keep in mind that Glidden is the consumer side of PPG’s paint business, sold through Walmart and Home Depot. For the professional A&D side of its coatings business, PPG has named a more restrained grey-green, Olive Spring (PPG1125-4, one digit over) as 2022 Color of the Year.
“As many of us know following a year of lockdown, the easiest way to shift your mindset is to change your environment,” says Amy Donato, senior color marketing manager, PPG paint. “While we begin to trade sweatpants for strappy shoes, recipes for reservations, and a night in for a night out, our paint color preferences are shifting too, in both residential and commercial spaces.” DIYers, property managers, designers and architects are shifting away from the stark, neutral palettes of yesterday and opting for color in all forms, Donato says. “Call it rebellion, but we are certainly here for the resurgence of optimistic colors to guide us into a new era of home design.”
A survey conducted by The Harris Poll on behalf of Glidden Paint, 62 percent of Americans would be willing to use green paint somewhere in their home. The color complements a variety of spaces and styles, including kitchens with glossy white subway tiles, furniture with blonde wood tones, and the ever-present gold and matte black accents millennials are said to favor. This survey was conducted online within the United States in August, 2021 among 2,044 adults ages 18 and older. .
Guacamole is touted as a way to provide extra zen for the home office, or to create a bedroom retreat. Glidden paint by PPG recommends using the color Guacamole on all four walls and pairing with real or faux plants of all shapes and sizes.
“We’ve all saved beautiful green kitchens and earthy-inspired bedrooms on our Pinterest boards and TikToks over the past year and a half, driven by our need for calm, regrowth and rejuvenation after living through these ‘unprecedented times,’” says Kim Perry, Glidden paint color guru. Once their paint dries, Perry expects to see homeowners “make their social screenshots a reality and hopefully gear up for some ‘precedented’ times in the future.” The survey also found that 72 percent of young Americans (18–34-year-olds) look for ways to save money when taking on a painting project.
Picking the 2022 color of the year is not as simple as choosing between chicken or barbacoa for a burrito bowl, according to PPG. Glidden paint relies on more than 30 color experts who carefully analyze and evaluate trends across multiple industries that impact color preferences, including the fashion runway, lifestyles, global events, and cross-cultural inspirations, to determine what colors consumers will actually use in 2022 and beyond.
After studying the global impact of the past year, its experts recognized that green would be the “it” color for 2022 and beyond. In fact, online searches for green paint colors more than doubled since 2020—another indicator that homeowners are searching for rejuvenation and regrowth after living through the strangest year on record.
Glidden is part of PPG (NYSE:PPG), which has been producing paints, coatings, and materials for more than 135 years. With net sales of $13.8 billion in 2020, PPG is headquartered in Pittsburgh, PA, and operates in more than 75 countries. Scheduled to exhibit at IWF 2022, PPG Industrial Coatings manufactures paints, finishes, fillers, and powder coatings for the commercial woodworking industry.
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