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Industry & Trends

Flooring Exec Joins Millwork Firm NASL as CEO

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June 10, 2022 | Bill Esler

Osseo, WI—Doug Rende was named CEO of North American Specialty Laminations (NASL), owners of SourceCut Industries and SourceCut West, laminators of profile millwork for the window, door, cabinet, furniture and architectural millwork industries.

NASL is a portfolio company of the Boston-based private equity investment firm Building Industry Partners, which also owns U.S. LBM Holdings, United Cabinet Holdings, and Homewood Holdings. It recently divested Rugby Architectural Building Products (IWF Booth C1246).

“The opportunity to work with Building Industry Partners and the value of their unique industry and people focused mission, along with the expertise of the NASL team in delivering fully integrated lamination solutions across North America, has guided my enthusiasm for this exciting new role,” says Rende.

Over the course of his career, Rende has led mature businesses, (Tremco CPG, Glen-Gery, and Armstrong Canada), along with profitable start-ups (Pergo, and Noel Group) and acquisitive growth ventures (Ply Gem/Mitten Building Products). In his previous role as Senior Vice President, Tremco Construction Products Group, Rende spearheaded the integration of six new and existing RPM companies (IWF Booth C1404) under the newly created Tremco CPG brand position.

He has held board of director’s positions within NAHB, NLBMDA, BIA, VSI, SEAL, PRO, NAFCD and NALFA organizations. A native Philadelphian, and a graduate of Mount Saint Mary’s University and the University of Pennsylvania, Wharton, Aresty Executive School.

North American Specialty Laminations also introduced a new brand logo and corporate positionin.

North American Specialty Laminations also introduced a new brand logo and corporate positioning, including the tagline “We’ve got you covered,” for Source Cut Industries and SourceCut West. The brand positioning will be applied future acquisitions.

“Our new brand mark and tagline ‘We’ve got you covered,’ helps to convey our mission to consistently challenge the status quo, in the development of value-added products and business solutions to meet the evolving needs of our customers,” says Rende.

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