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Industry & Trends

Diverzify Forms World’s Largest Contract Flooring Installer


February 11, 2022 | Bill Esler

Itasca, IL—Diverzify, a large Itasca, IL contract flooring installation firm, acquired two of Shaw Industries’ contract flooring divisions to form the world’s largest independent firm in its field.

Part of Warren Buffet’s Bershire Hathaway, Shaw industries makes hardwood, laminate, resilient, tile, and carpet flooring. Shaw sold its Spectra Contract Flooring and ProSpectra Contract Flooring in the deal with Diverzify, which is a holding of ACON Investments. The combined business has nearly $1 billion in revenue, 52 U.S. locations, and a labor force of 5,000 craftsmen, serving more than 50,000 customers nationally. The individual businesses will continue to operate under their current brand names, and will have a brand presence in every major U.S. market.

“Spectra and ProSpectra, with their market presence are the only businesses capable of completing our vision for a combined market-leading business,” says Diverzify CEO Jordan Zmijewski. Diverzify has acquired a number of regional flooring firms since it was bought by ACON in May 2021.

“We’re proud to see Spectra and ProSpectra become part of a financially strong contractor network where it will have more market flexibility and opportunity to serve new and existing customers,” says Vance Bell, executive chairman at Shaw. “As a major supplier to the commercial floor covering industry, Shaw looks forward to the future success of the combined entities.”

The combined company will be led by CEO Jordan Zmijewski. Jim Pels, president of Spectra Contract Flooring, will become chief operating officer. Diverzify offerings include wood and laminate flooring and sports flooring.

Formed through the combined assets, operations, and resources of commercial flooring industry leaders, Diverzify is an advanced-model vertically integrated commercial flooring resource to commercial construction and facility management professionals worldwide. Currently represented through U.S. service locations with approximately 1,500 employees and service providers, the Diverzify enterprise blends traditional craftsmen service quality with advanced proprietary technologies to establish a new standard of service for the commercial flooring industry. Diverzify market brands include Diverzify+, RD Weis Companies, Floors by Beckers, Lane’s Floor Coverings, Collaborative Turnkey Solutions (CTS), Kenny Floor Covering, CCS Floors, Kiefer USA, Select Prefab Solutions (SPS), Flooring Solutions, Epoxy S.I., and Pavilion Floors.

With 26 locations nationwide, Spectra Contract Flooring and ProSpectra Contract Flooring combined are the largest commercial flooring contractor in the U.S. Spectra and ProSpectra have completed more than 350,000 projects for more than 100,000 clients customers — consistently delivering exceptional results. Spectra and ProSpectra provide a full range of commercial flooring installation services from material selection and specification to project planning, procurement, installation, logistics and maintenance planning.


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