North America’s Largest Woodworking Event | Tuesday–Friday | August 6–9, 2024

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Industry & Trends

Breaking News: IWF Exhibitor Exclusive

IWF will produce its third annual Woodworking Manufacturing Month October 1–31, 2023 in a national campaign showcasing woodworking innovation and benefiting the Tunnel to Towers mission to house catastrophically injured U.S. veterans and first responders. This enables all Woodworking Manufacturing Month participating manufacturers and service providers to support the Tunnel To Towers cause directly while also promoting the newest innovations in their individual business operations.

In its support of the Tunnel to Towers Foundation, IWF joins global brands—many with deep wood industry ties—such as the Home Depot Foundation, Hunter Douglas, MasterBrand, Glidden, Oldcastle Architectural—plus UPS, GMC and others—in helping the Foundation build mortgage-free homes for seriously wounded U.S. military services veterans and first responders. Tunnel to Towers-funded Smart Homes are designed to address the unique needs of each individual homeowner with a myriad of features ranging from automated doors and lighting to wider halls and doorways, special showers, automatic door openers, cabinets, counters and moving stove tops.

Participating in Woodworking Manufacturing Month 2023: What’s in it for you

Here’s what you get as a Woodworking Manufacturing Month (WWMM) Partner Participant. A 31-day ready-to-use sales promotion and branding program including:

  • Turn-key tools—quick-turn results.
  • Unlimited national exposure at IWFAtlanta.com.
  • Branded clickable ads and product promotion content in prime IWF landing page locations.
  • Your click-through listings in the digital Woodworking Manufacturing Month Product Finder.
  • Click-through feature coverage in IWF Attendee emails throughout the month.
  • Click-through feature coverage in IWF Network News.
  • IWFAtlanta.com website traffic referrals from Woodworking Manufacturing Month Digital Ad Campaign + Social Media programming.

Here’s why WWMM is important to your business.

  • WWMM nationally spotlights the woodworking industry product and service innovations you bring to market.
  • WWMM with the Tunnel To Towers Foundation makes it possible for you to help support one of America’s most recognized and honored charitable organizations.
  • WWMM gives you a ready-made platform to promote and sell your products and services—all to grow Q4 business.
  • WWMM harnesses the power of the IWF marketing machine to benefit your business, your brand, your products and services.
  • WWMM delivers guaranteed value: Thousands of dollars in marketing programs and products at a fraction of the cost.

What will the WWMM 2023 ready-to-use marketing materials look like?

For a look at the WWMM 2022 Look Book, go here. Preview the WWMM 2023 program tools and assets here.

What happens now?

If your company is participating in the IWF 2024 Priority Exhibit Space Assignment process, you will have the option to let IWF know that you are interested in participating in WWMM 2023 using the check box on your exhibit space application. You can also confirm and pay for your participation in WWMM 2023 when affirming your acceptance of the IWF 2024 exhibition space contract.

If you are a returning IWF exhibitor without Priority Assignment benefits—or if you are a future IWF exhibitor—sign up for WWMM 2023 here.

What happens next?

The WWMM marketing toolkit and other ready-to-use promotional materials are being distributed to all WWMM participating exhibitors.

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International Woodworking Fair
Tuesday–Friday
August 6–9, 2024

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