North America’s Largest Woodworking Event | Tuesday–Friday | August 6–9, 2024


Industry & Trends

Armstrong Flooring Manufacturing Assets Sold to Investors


November 3, 2022 | Bill Esler

Boston, MA—Gordon Brothers, a restructuring and investment firm, acquired a substantial portion of Armstrong Flooring Inc.’s non-wood flooring assets, including existing inventory and, in partnership with Vion Investments, its receivables. AHF [Armstrong Hardwood Flooring] continues to operate as a separate business but was affected by the transaction in the disposition of the assets.

Gordon Brothers’ moves represent the wind-down of the luxury vinyl and tile business and operations that will not move forward. Gordon acquired Armstrong Flooring’s real estate in Stillwater, OK and the machinery and equipment assets in the Stillwater and Jackson, MS plants, for resale through a live auction and series of online sales earlier this month.

The purchase allowed for continued operation of three Armstrong FIooring facilities in Pennsylvania and one in Illinois under the ownership of AHF Products. AHF Products originated as a spinoff of Armstrong Industries wood flooring business, which was sold in a $100 million deal in December 2018. That deal, which closed in January 2019, left the luxury vinyl tile and other non-wood flooring business with Armstrong.

“Gordon Brothers helped complete our purchase of Armstrong Flooring and assisted with the transition period, working with our partners to wind down parts of the business that did not fit with our strategic business plans moving forward,” says Brian Carson, CEO and president of AHF Products.

Formerly in the portfolio of American Industrial Partners (AIP), and acquired by Paceline Equity Partners last year, AHF Products manufactures solid and engineered hardwood flooring products under the brands Bruce, Hartco, LM Flooring, Robbins, Capella, HomerWood, Autograph, and tmbr. American Industrial Partners is the same entity that in 2018 acquired Armstrong’s cabinet businesses, selling them to Platinum Equity partners in April 2021.

“We stepped in during a pivotal moment and developed a holistic, strategic solution to facilitate the manufacturer’s transition to [the corporate entity] AHF Products, LLC, saving jobs,” says Rob Gould, managing director at Gordon Brothers. “We provided an opportunity to ensure this legacy brand is in the right hands for growth going forward.”

For more information on the sale of Armstrong Flooring’s assets, visit Gordon Brothers’ website:


More Industry & Trend News

  • Words on Wood Podcast Returns for Fourth Season

    February 14, 2024

  • The Pine Tree State Gets Its First Mass Timber Buildings

    February 14, 2024

  • New York City New Building Filings Hit Record High

    February 14, 2024

Register to Attend

Be part of North America’s largest woodworking show and conference.

Register Now

Apply to Exhibit

Grow your business at the premier global woodworking trade show.

Exhibit at IWF 2024

Show Hours & Location

International Woodworking Fair
August 6–9, 2024

8:30 AM–5:00 PM
8:30 AM–2:00 PM

Georgia World Congress Center
285 Andrew Young International Blvd
Atlanta, GA 30313

Get Industry News & IWF Updates

Subscribe to IWF Network News.

Subscribe Now

Terms & Privacy Policy

© 2020 International Woodworking Fair, LLC Terms of Use & Privacy Policy

3520 Piedmont Rd NE #350, Atlanta GA 30305 | (404) 693-8333

IWF 2024 Add to Calendar

Sync IWF 2024 with your favorite calendar program.

Notification Message

loading … please wait