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Industry & Trends

Alvic USA Names Tobias Pagel its First CEO


March 10, 2022 | Bill Esler

Auburndale, FL—Alvic USA, a manufacturer of cabinet doors and panels for residential and commercial projects appointed Tobias Pagel to the newly created position of Chief Executive Officer.

Alvic, (IWF Booth C1604), headquartered in Auburndale, FL, is a unit of Grupo Alvic based in Spain. Grupo Alvic was acquired by the Rosales family from Masco Cabinets in 2004, and began U.S. distribution in 2011.

Alvic’s exhibit at IWF 2018.

“Our organization is well poised for further growth taking advantage of our U.S. manufacturing base while providing the best of design for an American market with a very attractive value proposition,” says Pagel. “As we look to the future, we will continue our focus on serving our customers through innovation, quality, and operational excellence.”

Prior to joining Alvic USA, Pagel held numerous executive positions in the construction materials, logistics, and heavy equipment training industries. He also started his own company, Libaerty, which makes work clothes for women working in construction. Born and raised in Berlin, Germany, Pagel has studied and worked in Germany, England, France, Mexico, and Canada. He has lived in the United States since 2011 and resides with his wife and children in Tampa, FL.

Alvic USA offers fabricators, designers, and architects an industry-leading collection of colors and finishes that sets trends across a wide variety of applications. Alvic USA offers both panel products and door components in Luxe high-gloss lacquer, Syncron naturally inspired texture, and Zenit supermatte finishes.

Founded in 1965, Alvic is an award-winning manufacturer of cabinetry and furniture panels for residential and commercial projects. As the demand for high-gloss, European design boards grew in North America, Alvic opened a 350,000-sq.-ft. manufacturing plant in the U.S. using its patented technology to produce panels incorporating European style, color and texture trends.


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