North America’s Largest Woodworking Event | Tuesday–Friday | August 25–28, 2026

#IWFmorefor24

IWF Newsmakers

Adentra Is New Name for Hardwoods Distribution Inc.

BACK TO NEWS

December 9, 2022 | Press Release

Langley, BC—Hardwoods Distribution Inc. (HDI) has announced the rebranding of the company to ADENTRA Inc. and launch of a new website: ADENTRAgroup.com.

Deriving from the Spanish word “dentro” meaning “within,” ADENTRA represents the company’s modern identity as a distributor of architectural design products used to create beautiful spaces where we live, work and play, the company says.

“This is an exciting time for the company and our 3,000 employees throughout North America,” expressed Rob Brown, president and chief executive officer of ADENTRA. “We have significantly transformed our business over the past several years through the organic expansion of our product offerings and the addition of high-quality businesses through our acquisition strategy. Our company today delivers a one-stop customer buying experience with access to an extensive portfolio of high-value products used in the finishing stages of construction projects. We have created a North American-wide distribution capability and broadened our customer channel participation to include industrial fabricators, professional building products dealers, and home centers.”

“We believe the new name ADENTRA captures the overall value we have built – our extensive product portfolio, our critical role in providing supply chain expertise, and the benefits of scale we deliver across our vast network of customers,” Brown added. “While our corporate name undergoes a rebrand, our work with customers and vendors continues through our five flagship brands: Novo Building Products, Mid-Am Building Supply, Rugby Architectural Building Products, Paxton Lumber, and Hardwoods Specialty Products.”

“The new corporate tagline, ’Creating beautiful spaces where we live, work and play,’ speaks to the role ADENTRA plays in the market,” said Gord Clough, ADENTRA director of marketing. “The powerful ADENTRA logo, with its multifaceted diamond icon, reflects the many attributes of the company that have been forged together into a cohesive unit.”

Clough noted that the rebranding initiative comes just over a year after HDI acquired Novo Building Products and Mid-Am Building Supply. “Those key acquisitions expanded our channels to market beyond industrial distribution and the architect and design community to include pro dealers and home centers,” Clough said. “While each of the flagship brands operates independently, they all benefit from the synergies created under the ADENTRA umbrella.”

Effective Dec. 8, ADENTRA will trade on the Toronto Stock Exchange under the symbol “ADEN.”

BACK TO NEWS

More Industry & Trend News

  • Pytha Debuts Its 3D CAD Systems at Show

    November 20, 2024

  • SonicAire Debuts New Dust Control Fan Line

    November 6, 2024

  • Grass America Introducing Latest Innovations

    October 23, 2024

Show Dates & Location

International Woodworking Fair
Tuesday–Friday
August 25–28, 2026

Georgia World Congress Center
285 Andrew Young International Blvd
Atlanta, GA 30313

Get Industry News & IWF Updates

Subscribe to IWF Network News.

Subscribe Now

Terms & Privacy Policy

© 2020 International Woodworking Fair, LLC Terms of Use & Privacy Policy

3520 Piedmont Rd NE #350, Atlanta GA 30305 | (404) 693-8333

 

Have questions about IWF? Check out our new AI chatbot and get info fast!

To get started, set your chat preference. Then click on the chat bar that appears in the lower right corner. Are you an Attendee or an Exhibitor?

Attendee Exhibitor

No Thanks

IWF 2024 Add to Calendar

Sync IWF 2024 with your favorite calendar program.

Notification Message

loading … please wait

Have Questions?

First let’s set your chat preference. Then, just click on the chat bar that appears. Are you an Attendee or an Exhibitor?

Attendee Exhibitor