Atlanta, GA—IWF is staging its first Woodworking Influencers Lounge (Booth A10620) during IWF 2022 featuring live, in-person appearances by more than a dozen woodworking pros who are popular online. Appearance times for these respected woodcrafters have now been set.
Each day from 9 a.m. to noon, Shaper, which is sponsoring the lounge, has invited an online celebrity woodworker to appear. That schedule includes Tuesday: Erik Curtis | @encurtis; Wednesday: Leah Amik | @leahksamick + Michael Alm | @almfab; and Thursday: Amanda Russell | @sawdustwoman .
Then #IWF2022 brings on 15 popular pros, 5 each afternoon beginning at 1 pm. Here’s the daily schedule:
Emcee: Ethan Abramson | Building Your Furniture Brand
TUESDAY, AUGUST 23
1:00 p.m. Ramon Valdez Fine Furniture | Ramon Valdez
1:30 p.m. Jonathan Katz-Moses | KatzMosesWoodworkingShop
2:00 p.m. Fulton Fine Woodworks | Ronnie Fulton
2:30 p.m. NolanBuilt | Nolan Thompson*
3:00 p.m. 3D DIY | David Miao
WEDNESDAY, AUGUST 24
1:00 p.m. IzzySwan.com | Izzy Swan
1:30 p.m. ToolGirlsGarage.com | Sarah Listi
2:00 p.m. CountryTables.com | Daniel Wellens
2:30 p.m. TheWrightEdge.com | Doc Wright
3:00 p.m. KJ Sawdust | Keith Johnson
THURSDAY, AUGUST 25
1:00 p.m. The Wooden Maven | Char Miller-King*
1:30 p.m. Alabama Woodworker | Huy Huynh
2:00 p.m. Coffey Custom Builds | Mike Coffey
2:30 p.m. MarktheBuilder.com | Mark Robertson
3:00 p.m. Woodshop Mike | Michael Poorman
A call for woodworking pros with who are popular online yielded dozens whose fan base exceeds 4 million followers, including HGTV personality Dan Wellens of countrytables.com, along with Izzy Swan @izzyswan_woodworking, Sara Listi @toolgirlsgarage; Ramon Valdez @ramonartful, and KJ Sawdust, who in real life runs Keith Johnson Custom Woodwork.
DAM WELLENS, HGTV and @Countrytables
Izzy Swan is perhaps a paradigm of influential professional woodworkers. One of America’s most-followed woodshop operators—with nearly one million subscribers to his instructional YouTube channel—Swan is a magnetic personality, emanating a passion for the woodshop business and authoritative mastery of the craft. And he will be appearing at the IWF Woodworking Influencers Lounge.
So what is a “woodworking influencer?” The woodworking industry has long relied on knowledgeable craftspeople with mastery of specific skills, and the ability and willingness to share their knowledge. Educators, of course, and consultants fit into this definition of “influencers.”
RONNIE FULTON, FULTON FINE WOODWORKING
But so do the ranks of craftspeople willing to share peer-to-peer. Knowledge and skill sets have been traditionally transmitted through apprenticeships within woodworking companies.
SARA LISTI, TOOL GIRL’S GARAGE
The internet, a natural extension of word-of-mouth advertising for business, gives woodworkers the ability to communicate to their local prospects, but also provides exposure to peers far and wide.
KEITH JOHNSON, KEITH JOHNSON CUSTOM WOODWORKING
This phenomenon has given rise to a cohort of woodworking influencers, now an important force in communicating trends in technology, tools, materials, and techniques for producing furniture, cabinetry, and casegoods to hundreds of thousands of woodworking professionals.
CHAR MILLER-KING, WOODENMAVEN.COM
Char Miller-King is an influencer on the rise. Her passion for woodworking brought her to a change in careers, and as her profile at Popular Woodworking details, she has expanded her sphere from commercial woodworking to industry evangelist, training young people in the joy and fulfillment to be found in the craft.
MARK ROBERTSON, @MARK.THEBUILDER
The IWF Woodworking Influencers Lounge (sponsored by Shaper, in Hall A Booth A10620) will serve as a gathering spot for woodworking social media personalities to meet with their thousands of fans during the show.
JONATHAN KATZ-MOSES, @JKATZMOSES
Fifteen popular woodworkers will appear every 30 minutes over the course of three afternoons—Tuesday, August 23, Wednesday August 24, and Thursday August 25, beginning at 1 p.m. in the Woodworking Influencers Lounge, Booth A10620.
MIKE COFFEY, COFFEY CUSTOM BUILDS
Each of these masters has found a following among the millions employed in the woodworking and related industries. One example is Ronnie Fulton, who opened Fulton Fine Woodworks in Georgetown, KY 10 years ago. Provide design, build and install services for residential and commercial clients, as well as architects, designers and area remodelers.
A passion for sharing has turned some woodworkers into mentors for thousands of their peers. The IWF Woodworking Influencers collectively have a reach of more than 4 million individuals who share their love of the art, design, and craft of woodworking.
DOC WRIGHT, THE WRIGHT EDGE
DAVE MIAO, @3D DIY DAVE
ETHAN ABRAMSON, ETHAN ABRAMSON FURNITURE
Grow your business at the premier global woodworking trade show.
International Woodworking Fair
August 6–9, 2024
8:30 AM–5:00 PM
8:30 AM–2:00 PM
Georgia World Congress Center
285 Andrew Young International Blvd
Atlanta, GA 30313