North America’s Largest Woodworking Event | Tuesday–Friday | August 6–9, 2024


IWF Woodworking Today

Manufacturing for Design Superiority 

Businesses occupied in the dual role of designer-manufacturer of lifestyle products assume a third level of influence: Trendsetters in the aesthetic landscape. In this realm, the fusion of craftsmanship and innovation defines success. One such business is Hardwood Inc., a pioneering provider of premium building materials ranging from hardwoods to acrylics and architectural panels.

At the heart of Hardwood Inc.’s offerings is a commitment to quality and innovation, epitomized by their collaboration with Simona America Industries in the introduction of Polygrain Polymer. This revolutionary material boasts a sophisticated wood-like grain and texture, engineered to excel across diverse weather conditions. Unlike traditional wood, Polygrain Polymer offers unparalleled durability and colorfastness, presenting limitless possibilities for design and construction.

The allure of Polygrain Polymer extends far beyond its aesthetic appeal. Its exceptional durability makes it an ideal choice for outdoor applications, resilient even in the face of harsh North American winters. This makes it a preferred option not only for contractors but also for furniture makers seeking resilient materials for outdoor use.

One of the standout features of Polygrain Polymer is its ease of fabrication. Compatible with standard tooling, it simplifies the manufacturing process, empowering businesses to bring their creative visions to life efficiently. Moreover, its composition as a 100% recyclable material underscores its eco-conscious credentials, aligning with the growing demand for sustainable manufacturing practices.

The UV weather resistance of Polygrain Polymer further enhances its suitability for outdoor use, ensuring longevity and maintaining aesthetic integrity even in the face of prolonged exposure to sunlight. This combination of durability, versatility, and environmental friendliness positions Polygrain Polymer as a material of choice for forward-thinking businesses seeking to elevate their product offerings.

Pro Tip: Operating a furniture manufacturing business in Minnesota has challenged me to create a line of outdoor products that will endure the harsh winters. Thinking outside of the box and building with Polygrain Polymer, has given me the technological advantage against Mother Nature.

For businesses keen on staying ahead of the curve and tapping into the latest design trends, the design resources showcased at IWF 2024 will be an invaluable resource. Here, industry professionals can explore a plethora of design possibilities, staying abreast of emerging trends and innovations. By leveraging these insights, businesses can not only expand their product lines but also enhance the quality and appeal of their existing offerings.

The transition from mere manufacturing to innovative design lies at the core of our profession. By embracing quality materials like Polygrain Polymer and staying attuned to evolving design trends, businesses can carve a niche for themselves in the competitive landscape.


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    March 27, 2024

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International Woodworking Fair
August 6–9, 2024

8:30 AM–5:00 PM*
8:30 AM–2:00 PM*

*Building A opens 7:30 AM Tue-Fri

Georgia World Congress Center
285 Andrew Young International Blvd
Atlanta, GA 30313

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