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The Show

Tap Into the Sizzling Closet Market: IWF Fast Facts for Attendees No. 3


March 11, 2022 | Bill Esler

Atltanta, GA—The IWF 2022 Education Program will feature several all-day symposiums that provide an immersion into a variety of wood industry topics. Running Monday, August 22, each delivers practical learning and development opportunities, packed with detailed information ready to put into practice when you return to your business after the show. All the symposiums include a catered networking lunch, and admission to IWF 2022.

A perennial favorite is the Closets Symposium, and it’s easy to see why. Demand for organized closets, garages and other home organization areas has increased recently as millions of households shifted to working or taking classes at home so consumers are looking to optimize every inch of space. At IWF 2022 more than 110 exhibitors of hardware, software, equipment, and materials specifically cater to the closets market.

No wonder big players like California Closets, Container Store and Kitchen Magic have expanded closets offerings, with Container Store acquiring Plus Closets for $21.5 million last year. Home Franchise Concepts, owner of national closets brand Tailored Living featuring Premiere Garage, acquired Kitchen Tune-up last year in another notable industry move.

The IWF 2022 Closets Symposium, produced in partnership with Woodworking Network’s Closets & Organized Storage magazine and sponsored by CCF Industries (IWF Booth C1740), will present key industry research, design trends, business marketing advice, and more. The working agenda includes:

9 a.m.—State of the Closets & Home Storage Industry—An in-depth look at the current market profile for franchises and independent retailers and the forecast for 2023.

10 a.m.—How to Manage Client Expectations—From sales and design to installation, learn how to meet and exceed your client’s vision to obtain a glowing review.

11 a.m.—Material and Surface Trends—This presentation will look at the hottest styles from color to textures and how to apply them in a successful business strategy for your market.

Noon—Lunch—A catered networking lunch is included with registration.

1 p.m.—Supply Chain Disruptions—Concerns over the supply chain continue to impact the industry. This presentation will show you how to adjust and develop evolving marketing strategies.

2 p.m.—How to Prepare Your Business for Sale—Identify key milestones needed to position your business for sale and to attract potential buyers.

3 p.m.—Build Business with Brand Engagement—Winning strategies on how to create a successful marketing program.

3:45 p.m.—Q&A—Get your questions answered by the pros.

Learn more and register for the IWF 2022 Education Program here.


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Show Hours & Location

International Woodworking Fair
August 6–9, 2024

8:30 AM–5:00 PM*
8:30 AM–2:00 PM*

*Building A opens 7:30 AM Tue-Fri

Georgia World Congress Center
285 Andrew Young International Blvd
Atlanta, GA 30313

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