Lowe’s Launches Loyalty Program for DIYers

In an effort to drive sales and buying frequency, big-box home improvement chain Lowe’s has launched its MyLowe’s Rewards program. The big home improvement chains, Lowe’s and Home Depot, continue to look for that right balance between professional builders and do-it-yourselfers and now Lowe’s has a new program for the latter: MyLowe’s Rewards. Launched in […]