IWF Education: Making the Leap from Residential to Commercial

20. March 2020 15:24
 

Presented by: 

 

 

Sponsored by: 

 

By: Rick Thaler, Former Owner: OGB Architectural Millwork

I’ve been through the transition from residential to commercial work and lived to tell the tale.

I’m happy to report that I would never go back. I like commercial work better, and I find it more rewarding. I get to do the kind of work that turns me on, and at a scale that I find satisfying, and I’ve built a set of systems from the ground up that have served me quite well through the growth of my company.

If you’re considering taking up commercial work, you need to know the answer to this simple question: Why?

Do you want more opportunity? Diversification? More profit? More interesting work? The chance to work with different kinds of customers? All of the above?

These are all good reasons. The key is to do some soul-searching and make absolutely sure you have a good reason.

After all, if you’re happy with what you’re doing, and you’re making the money you want to make, don’t change. Change for the sake of change is not just worthless – it can be downright murderous, and many of the business failures I’ve seen involved people getting out of an area of competence and into one of high risk.

Learn more during IWF 2020 by attending the “Diversifying your Business: Think Outside the (Cabinet) Box” session.