Establishing a Closets Business Built for Profits - CLO


Monday, August 24, 2020 @ 9:00 am - 5:00 pm


Presented by: Association of Closets & Storage Professionals: ACSP


Coordinated by: Bill Esler, Editor, IWF Network News


Pricing: Pre-registration through July 31, 2020: $395; Standard pricing August 1 - 28, 2020: $450 


Closets and storage solutions continue to grow faster than other home remodeling segments, offering cabinet shops and home remodelers avenues to added profits. Driven by demographic trends like the wave of retiring Boomers who are aging in place, or entering multi-generational households with grandparents, children and grandchildren increasingly living under one roof.

Closets are also a key part of the new construction business, offering opportunities for larger-scale projects in new home developments and multi-unit construction.


But closets are more than “just another cabinet project,” with specific design requirements and a “need for speed” on installs to maximize the return. What does it take to succeed in the closets and home storage business?

What You Will Learn: Registrants will learn about design and materials trends, new closets product categories, new business opportunities, and best practices for keep closets projects profitable.

Who Should Attend: Cabinet shop owners, closets designers, salespersons, and business managers, and suppliers interested in new opportunities in the fast growing home organization market.

Among confirmed presentations: 


How I Expanded Into the Closets Business

9:00 – 9:45 AM

Thomas Laville, Founder, Laville Cabinets, Baton Rouge, LA – A cabinet shop owner, Laville took the plunge into closets in an underserved market. He will share his successes and pitfalls to avoid.


Business Argument for Closets Certification

9:50 - 10:30 AM

Lisa Carlquist, President, Artisan Custom Closets, Atlanta. In nine years, Carlquist, president of Artisan Custom Closets, took her company from zero sales to a $10 million in revenue. Among the secrets she will share: formal professional certification of design and installers.

Using Design to Upsell Closets Projects

10:35 – 11:15 AM

Sheri Mercadante, Sales & Business Development Manager, NY Lux, will examine how a fresh idea opens the door to a bigger, more profitable project.

Garage Design 101

11:20 – Noon 

Shaun Oriold, Owner, Closets Envy and Neat Garages, Burlington, ON, will talk about the fundamentals of garage organization, including epoxy floors, slatwall storage and hardware, and durable enclosed cabinets.


Lunch - Noon - 1:00 PM


How the KonMari Method Impacts a Home Organization Business

1:10 – 2:00 PM

Shanley Ten Eyck, Professional Organizer and KonMari Consultant in Training. In the final steps to certification in Marie Kondo’s KonMari Method™, Tucson-based Ten Eyck will be one of fewer than 400 people in the world with that certification, for a lifestyle trend sweeping the U.S., and the world.

What Winning Home Storage Projects Are Telling Us

2:05 – 2:55 PM

Michaelle Bradford, Editor, Closets Organized Storage magazine, will take a look at winning projects from the latest annual Top Shelf Design Awards for key trends that set those projects apart from the average.

Closet Innovators

3:00 – 3:40 PM

A panel of closets manufacturers and designers from national chains to privately held shop owners will lead a tour of discovery of a manufacturing development, process or product innovation that sets their offerings apart.

How to Close the Door on Closet Sales

3:45 – 4:35 PM

Eric Marshall, Founder, Modern Closets and DEA Kitchen Remodeling, Phoenix. Marshall, who is also president of the Association of Closets & Storage Professionals, will tell how increase the closing rate from pitch to purchase order.


Open Forum - Talk Amongst Yourselves

4:35 - 5:05 PM

Moderated by Eric Marshall

Thirty minutes of free-form discussion for revisiting topics, unanswered questions, making connections. 


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