Tuesday – Friday | August 25-28, 2020

Georgia World Congress Center | Atlanta, GA | USA

Leapfrog from Laminate to High End Concrete

Date: Friday, August 24th from 9:00 AM - 10:30 AM

Session Code: NBS1
Location: B303

Presented by: The Concrete Countertop Institute

Speaker: Jeff Girard, President: The Concrete Countertop Institute

Are you missing an opportunity for profits by limiting yourself to laminate countertop fabrication? Concrete is the hottest new surface, and it is high end, custom and opens up endless design possibilities. Best of all, you already have most of the equipment you need to fabricate concrete - woodworking tools. Add a concrete mixer and some key knowledge, and you've got the ability to capture entire high end projects instead of giving away the countertop portion to granite shops. Learn what you need to know to be successful with concrete.

Take-aways are:
- Understand how concrete countertops differ from other surfaces, and their advantages and disadvantages
- Learn what types of customers buy concrete countertops
- Understand concrete ingredients and how they work together to make high quality concrete
- Step by step instructions for how to make concrete countertops
- List of tools and materials needed to fabricate concrete countertops


About the Speaker:Jeffrey Girard,P.E., the founder and president of The Concrete Countertop Institute, has been a leader of innovation in concrete countertops since 1999. Jeffrey is the pioneer of engineered concrete countertops and has over twenty years of experience with cutting-edge civil engineering.

Girard’s mission is to raise the standard for concrete countertops through quality guidelines, industry best practices, and comprehensive education. To accomplish this goal, he established The Concrete Countertop Institute in early 2004. Through The Concrete Countertop Institute’s training programs, Girard provides intensive training to meet the growing demand for quality design, engineering, and installation in residential and commercial applications.

Girard is a frequent speaker at industry events and travels worldwide to consult on concrete countertops. Girard is a licensed, professional civil engineer with a Bachelor’s and a Master’s degree in civil engineering from the University of Massachusetts.  For additional information, visit www.ConcreteCountertopInstitute.com.