Tuesday – Friday | August 25-28, 2020

Georgia World Congress Center | Atlanta, GA | USA

When Does Information Become Knowledge?

Date: Thursday, August 23rd from 3:30 PM - 5:00 PM

Session Code: MKT7

Location: B305

Presented by: ScottGrove.com


Scott Grove, Furniture Design: ScottGrove.com
Will Sampson, Editor: FDMC magazine
Greg Larson, Director: New England School of Architectural Woodwork
Jim Hamilton, Author and Instructor Host: Stumpy Nubs Woodworking YouTube channel and
George Vondriska, Host: Woodworkers Guild of America

In our trade, passing knowledge on is a lifelong tradition and techniques have been handed down from master to apprentice for generations. Now times they are a-changin’ and everything is available online and in print.  But how do you know the difference between an expert sharing good, safe information, and an amateur who’s just trying to make a buck?
A panel of prestigious makers involved in social and traditional media will discuss the validity of information found online.  Issues from safety concerns to creativity will be addressed.  They will share how they vet and disseminate information about tools, techniques, and products.
Topics for discussion:
• Are these demonstrators true masters with 10,000 hour of experience or are they simply passing on something they read about or watched? How can you tell?
• Safety concerns
• Good methods and practices and are they regulated?
• Is something getting lost in translation?
• Is stardom overshadowing master craftsmen?
• Are master craftsmen qualified to teach?
• Are sponsors and advertisers influencing presentations and articles?
• Instead of likes, followers, subscriptions, should there be some sort of certification?
This lively discussion will address many of these issues and more with plenty of time for Q&A.
Scott Grove will moderate: Full time woodworker, educator and social media personality.
Target Audience: sector / job title - Educators, Marketing & Sales, Safety Managers, Proprietors, general audience, owners, sales & marketing personnel, teachers, Students and reporters/editors

About the Speakers: 



Scott Groveis a self-taught seasoned woodworker known for layers of artistic expression and unconventional techniques. He maintains his own studio in the mountains of the Finger Lakes in western NY and has worked for world-renowned Wendell Castle as his studio director. He selectively teaches, most notably at the Marc Adams School of Woodworking and The Chippendale School of Furniture in Scotland.
He has four Veneer Tech Craftsman Challenge Awards, an unprecedented achievement. Scott has pioneered a number alternative veneering techniques including asymmetrical matching and veneering extreme compound curves. He has also won the NICHE Award for his trompe l’oeil wood carving, a DuPont Prize for innovative use of materials, and an NEA grant for sculpture. Scott has written for and been featured in a variety of publications including Fine Woodworking, Fine Home Building, Woodshop News, CWB, Freshwood2, The Artful Home and The Robb Report and appeared on Home and Garden’s HGTV Network. He’s authored two books: Advanced Veneering and Alternative Techniques and Edges and Inlays for Schiffer Books.



Will Sampsonis the Editor of FDMC Magazine.



Greg Larsonis the Director of the New England School of Architectural Woodwork.



Jim Hamiltonis an Author and instructor host: Stumpy Nubs Woodworking YouTube channel.



George Vondriskahas been teaching woodworking since 1986.  In addition to running his own woodworking school, Vondriska Woodworks, George has taught in numerous venues including woodworking shows, retail stores and the Pentagon. 
George has also been a woodworking writer since 1998, first as a contributor to The Family Handyman Magazine, than as the Tools and New Products Editor for American Woodworker Magazine, now as the Managing Editor of Woodworkers Guild of America.  He has produced over 125 woodworking DVDs, numerous YouTube clips, and recently completed a book covering the set up and use of benchtop CNC machines.