Tuesday – Friday | August 25-28, 2020

Georgia World Congress Center | Atlanta, GA | USA

Transitioning to In-House Finishing - Profitably

Date: Friday, August 24th from 11:00 AM - 12:30 PM

Session Code: MFG16

Location: B303

Sponsored by: KCD Software

Presented by: Cabinet Makers Association - CMA

Diane Shattuck, Distribution Sales Representative: Gemini Coatings
•  James Fox, President: Fox Woodworking

This is a beginner or intermediate class, ideal for first-time finishers in small- to mid-size shops. Diane will delve into process, equipment and materials, explaining how to be profitable with an in-house operation. She will also introduce some of the new products and techniques for a better quality finish.

About the Speakers:



Having grown up in a family owned and operated woodworking business Diane Shattuck has been in the industry for over 35 years. During her years of experience she has witnessed the many changes that have brought us to today’s advanced finishing system and technology. Currently residing in sunny Florida Diane is employed with Gemini Coatings where she manages a territory in Industrial Distribution Sales throughout the Southeast and also conducts all training to new distributors joining the Gemini coating family as well as providing the company’s technical support service.


In addition Diane writes a monthly blog for FinishingIQ.com. Her desire and passion to learn and teach have kept her abreast of the cutting edge technology in the coating industry. She has also been a guest speaker for several trade events including IWF, AWFS, Woodworkers and Wood Turners Guilds. She has taught at the Cleveland Woodworking Academy as well as at several coating distributors around the country. She has restored many historical landmarks and homes in Detroit, Michigan.



Woodworking has been a consistent theme running throughJames Fox'life - some of his earliest memories are of nailing two boards together and cutting up fallen limbs on a table saw.  Growing up with a mechanic father and a garage full of tools, James also repaired small engines and bikes and built scale models in a small work area in his bedroom.  James learned woodworking by spending hours in that garage, attending shop classes in junior and senior high school, watching The Woodwright's Shop, and reading the books of Krenov, Frid, et al.  Postponing college, James went to work at his first wood shop, Joseph Katz Woodworking, where he quickly became the lead fabricator.  During his time there, James attended night and summer classes at Ursinus College, graduating with an Associate's Degree in Business Administration - Finance Concentration.  When the owner decided to close up shop and return to the Peace Corps, James took the summer off before taking jobs as a bouncer in Philadelphia and, of course, some carpentry work here and there.  Returning to the academic world, James graduated Summa Cum Laude from Temple University earning a Bachelor's Degree in Mathematical Economics - even attending the graduate economics program at University of Pennsylvania before deciding that creating with his hands was what he really wanted to do.  After leaving the world of academe, James returned to woodworking, taking a job at Scheel & Sharpe, a large architectural millwork company where he worked for about a year before setting out on his own.           

James established his own cabinetmaking business (now called Fox Woodworking, LLC) in 1998 and built a loyal client base.  James focuses on the residential market but does work for a few commercial clients as well.  He enjoys solving the challenges of custom cabinetry built to clients' demanding expectations.  While a small 1 - 2 person shop, James has always seen the value         of technology to the cabinetmaking business - moving quickly from pencil and paper drawings, to AutoCAD, to Microvellum's Toolbox CAD-CAM software several years ago (can a CNC machine be far behind?), and building his company's website.  His current focus is on implementing LEAN production and management principles in the shop and integrating the full functionality of Microvellum's Micromanager suite in the office.        

While attending AWFS for the first time in 2012, James first learned of the CMA.  He quickly learned the value of the organization after attending lectures by Dave Grulke on Marketing and Sean Benetin on Pricing.  However, it was during the "What's Your Problem" event that the true value of the organization shined.  Having the opportunity to talk about all of the issues that shop owners face with those who have been there before was a real eye-opener.  Since joining the CMA, James has enjoyed using and participating in the online forums and working in the CMA booth at the trade shows.           

As all of us know, running a cabinetmaking business is more than a full time job.  However, when he does get away from it, James likes to travel.  Whether it is tacking on some extra time after a trade show to see Yellowstone, the Grand Canyon, and other natural wonders or taking a few weeks to get out of the country and see the world, he believes that travel is something we should all do more often.  For relaxation closer to home, James likes to swim, read, plan grand renovations for his house, and procrastinate yard work.

In addition to being a CMA member, James is a member of the National Kitchen and Bath Association, Phi Beta Kappa, Omicron Delta Epsilon, and the Golden Key National Honor Society.

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