Tuesday – Friday | August 25-28, 2020

Georgia World Congress Center | Atlanta, GA | USA

Building a Valuable Business: Panel Discussion

Date: Wednesday, August 22nd from 11:30 AM - 1:00 PM

Session Code: BMG26

Location: B311

Sponsored by: KCD Software

Presented by: Cabinet Makers Association - CMA

Matt Krig, President: Northland Woodworks
•  Larry Merlin, Attorney: Friedman, Dever and Merlin, LLC
•  Jack West: Federated Insurance
Are you thinking about your exit strategy? Do you know what your business is worth? Often, shop owners who are ready to get out of the business just opt for selling off their equipment at auction and leave it at that – this inspiring panel discussion will get you thinking about how to set your woodworking business up for eventual sale and maximizing its value. The panel will discuss what banks and buyers will be looking for; how to get it all in order; valuation methods; timelines; real-world expectations and common pitfalls.

About the Speakers:



Matt Krig is the President of Northland Woodworks based in Blaine, Minnesota. In operating a family-owned company, Krig says his top goals are providing quality products and maintaining warm relationships, achieving this by providing a great place to work and encouraging thought and innovation among employees, maintaining a culture of excellence. Krig is also President of the Cabinet Makers Association.



Larry Merlin, an Atlanta native, offers to our clients a wealth of experience and expertise in the areas of business, finance, commercial real estate, tax law, estate planning and probate.

Mr. Merlin was first selected as one of Georgia's Super Lawyers in 2005. Areas of Practice include:

- Business Law Mergers and Acquisitions - Partnership Law
- Corporate Law - Business Planning Secured Financing
- Real Estate Law - Estate Planning
- Probate Federal and State Income Tax
  Sales and Use Tax Tax Controversies
- Limited Liability Company Law





Jack West is a graduate of the University of Wisconsin-Whitewater with a degree in Marketing.  Upon graduation, Jack started his career with Federated Insurance.  Throughout his 20 years with Federated, he has held various positions in sales, sales management, and association marketing.  In 2013, Jack was promoted to National Account Executive.  His main responsibilities include management of Federated’s national affinity relationships as well as working to secure new association partnerships.  Jack’s experience and knowledge of the industry have provided him with numerous opportunities to present on insurance and risk management topics across the country.

Other Sessions from CMA:

BMG18 - Are you Running your Business or is it Running you?

BMG25 - Working with Architects and Designers

BMG27 - The Art of Pricing Profitably

BMG29 - The Power of Leadership: Keeping Employees Inspired for the Long Run

BMG30 - Buying that Big Machine

MFG14 - Robots in the Small to Medium-Sized Shop

MFG15 - Acing that Modern Job

MFG16 - Transitioning to In-House Finishing – Profitably

MFG17 - LEAN Strategies for Small Shops